6 leads created.
Six new enquiries entered the pipeline during August. Consistently capturing and progressing every enquiry will provide a clearer view of how marketing activity contributes to future new-patient outcomes.
01 · Summary
August at a glance.
August paired a rebound to 26 new patients with strong paid-media activity. Meta generated broad local reach and 3,072 landing-page views, while Google Ads generated 20 conversions through 15 appointment-request forms and five calls via the advertising phone line.
20 Google Ads conversions.
Google Ads generated 15 appointment-request forms and five calls via the advertising phone line at a combined $74.14 AUD cost per conversion.
5.7K visitors.
Paid advertising accounted for about 81% of website visitors, making campaigns the primary driver of August growth. This creates immediate visibility, while the smaller organic and referral share highlights room to build a more balanced flow of future demand.
02 · Reels
August reels.
The two reels add a motion-led format to August content, giving the practice a more personal way to build familiarity alongside static educational and promotional posts.
03 · Graphics
August graphics.
August delivered a broad creative library across 27 graphics. This gives the practice enough variety to maintain a consistent local presence while adapting messages around seasonal booking opportunities.
04 · New patient numbers
Full patient history.
August is highlighted. New-patient numbers rebounded to 26 in August, following the July result of 10 and returning close to the April high of 28.
| Month | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| January | 30 | 17 | 19 | 21 |
| February | 34 | 21 | 18 | 25 |
| March | 30 | 16 | 17 | 26 |
| April | 23 | 19 | 19 | 28 |
| May | 22 | 32 | 16 | 25 |
| June | 24 | 22 | 10 | 17 |
| July | 21 | 37 | 21 | 10 |
| August | 38 | 38 | 19 | 26 |
| September | 20 | 17 | 27 | |
| October | 20 | 23 | 17 | |
| November | 28 | 19 | 20 | |
| December | 11 | 16 | 19 |
05 · Leads
Lead activity in August.
August pipeline progress came largely from earlier enquiries: 15 opportunities advanced to a won pipeline status, while six new enquiries entered the pipeline during the month.
New leads created in August
6
New enquiries
This is the new demand captured by the practice during August; the three enquiries came through an unclassified channel.
2 Webchat1 Contact Us3 Unclassified
Pipeline outcomes from earlier enquiries
Existing leads progressing in August.
This movement reflects earlier enquiries progressing through the patient journey, rather than additional new demand created in August.
15Marked won in the pipeline
8 attended5 booked2 treatment done
6Still open after progressing stage
Pipeline value (AUD): the 15 opportunities marked won carry a combined $7,500 pipeline value. This is not confirmed revenue.
06 · Calls
Call activity and answer coverage.
Call activity
7 call events
Three inbound callers connected with the practice, while three did not reach a live conversation.
Inbound calls6
Outbound failed1
Unique callers6
Inbound call outcome
50% answer rate
Half of inbound callers connected with the practice, leaving three potential conversations that could not be progressed in real time.
Connected3
Not answered2
Voicemail1
Average connected call144s
Google Ads call conversions: Five of six inbound calls used the advertising phone line. Together with 15 appointment-request forms, these calls contributed to 20 Google Ads conversions in August.
07 · Meta Ads
Meta drove awareness and website traffic.
Meta efficiently expanded local visibility and moved people from awareness into website consideration, supporting the practice ahead of future seasonal booking campaigns.
Campaign performance
The August Meta traffic campaign delivered 717,015 impressions, reaching 121,250 people with an average frequency of 5.91. It generated 7,532 clicks, including 6,985 link clicks, and 3,072 landing-page views. The click-through rate was 1.05%.
Performance insight: Meta converted broad local awareness into 3,072 landing-page views at approximately $0.71 AUD per view. This creates a sizeable audience for school-holiday and seasonal booking messages; stronger website and follow-up capture will determine how much of that interest becomes an enquiry.
08 · Google Ads
Google Ads generated 20 conversions.
Google Ads generated 20 conversions in August: 15 appointment-request forms and five calls via the advertising phone line. This combines website form demand with call demand created by the campaign.
Impressions4,005Across Google Ads inventory
Clicks127Ad clicks
Conversions2015 forms + 5 calls
Spend (AUD)$1,482.70Total Google Ads spend
Cost per conversion (AUD)$74.14Across forms and calls
Campaign breakdown
New Patients Performance Max generated all 15 appointment-request forms from 121 clicks and $1,337.91 AUD in spend. Five calls through the advertising phone line brought total Google Ads conversions to 20. The Search campaign ran early in August, generating 6 clicks, $144.79 AUD in spend, and 0 form submissions; it is now paused.
Performance insight: Mobile generated 80% of appointment-request forms, while five calls added further conversion volume through the advertising phone line. Performance Max produced all form activity, while the Search campaign did not generate a form before being paused.
09 · Landing page
New Patients Offer.
New Patients Offer Landing Page
This page sits at the centre of the paid new-patient journey. Improving clarity and form capture here is the most direct way to turn the current level of paid traffic into more contactable enquiries.
10 · Website traffic
Visitors by channel.
Website traffic rose to 5.7K visitors, up 206.4% against the previous 31 days. Paid advertising delivered about 81% of visitors, showing that the increase was driven primarily by active campaign investment rather than organic discovery. The remaining 611 visits are grouped as Other / unclassified rather than being assigned to a channel without certainty.
Website visitors by channel
+206.4% vs previous 31 days
5.7KTotal visitors
Paid advertising4.61K
Other / unclassified611
Organic290
Referral178
AI assistants6
11 · Wins
August highlights.
20 Google Ads conversions.
Google Ads generated 15 appointment-request forms and five calls via the advertising phone line, creating the month’s strongest high-intent demand signal.
717K impressions.
Meta converted local awareness into 3,072 landing-page views, creating a strong base for timely seasonal booking messages.
26 new patients.
New-patient numbers rebounded from 10 in July to 26 in August, returning close to the April high of 28.
12 · Recommended next steps
Opportunities identified from August performance.
August showed strong paid-media activity alongside a rebound to 26 new patients. The recommendations below focus on strengthening demand capture and making the path from enquiry to consultation more reliable.
Google Ads generated 15 appointment-request forms and five calls through the advertising phone line. Maintaining Performance Max and a reliable follow-up pathway can convert more of this high-intent demand into contactable enquiries.
Meta’s reach and landing-page activity provide a strong base for school-holiday and upcoming holiday campaigns. Timely booking messages can encourage preventive or overdue dental care and create more opportunities for future new-patient enquiries.
Three of six inbound callers did not reach a live conversation. Improving live answer coverage can recover more demand and make more enquiries available for follow-up.